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Run for the Hills
When was the last time you watched a movie about a crisis or disaster? Given the popularity of the genre, it probably hasn’t been long. I’ve noticed that when disaster strikes, screen writers take one...
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The “Be” Attitudes of Work and Life
Our attitudes can make or break any opportunity whether at work, home or play. If your attitude doesn’t add value to any project or opportunity, very little will help you be successful at achieving...
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Six Degrees of Kevin Bacon and LinkedIn
How many degrees of separation are you from Kevin Bacon? If you don’t know the parlor game, Six Degrees of Kevin Bacon is based off of the concept that everyone on earth is six or fewer links away from...
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Four Social Media Mistakes Every Executive Should Avoid
Early in my mother’s elementary school career she mistakenly learned to spell the word “been” as “bean.” Throughout her adult life this mistake has been (or is it bean?) something she has been (or...
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The Four “B”s of Thought Leadership
What is one of the most effective ways companies can become better known in their industry? The answer lies in an effective thought leadership program. But first, what is thought leadership? Simply...
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Unleashing the Power of the Customer Voice
“I love you but I will never admit it in public.” Sound familiar? Of course it does! Every marketing pro has heard this from their best customers and knowing that the most powerful marketing and sales...
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Oxford Dictionary, AP Stylebook, I’m More Than Over Your Cray Updates
I’m a word nerd. Proper grammar, spelling and punctuation make me happy. It’s surprising that I didn’t become a copy editor. I have a love for my red pen (and its successor: track changes in Word) that...
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Inbound Marketing: Rethinking PR’s Relationship with Sales
For more than a decade I have been doing public relations for healthcare and technology companies. Clients often asked me how PR helps their business increases sales. This conversation happened so...
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7 Tips to Write Your Blog Post Today, Not Tomorrow
Blogging once a week is one of the most helpful SEO practices a marketer can do. You need to feed the Google monster and it survives on a diet of fresh content. The more blog posts you create the more...
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The Kobayashi Maru and Other Marketing Stories
If you know Star Trek at all, you recognize the name Kobayashi Maru as that of a pivotal test James Kirk, as a cadet at Star Fleet, had to take to become an officer. No cadet had ever passed the...
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Steve Jobs Didn’t Like Focus Groups. Why You Should.
Steve Jobs reportedly hated focus groups. His famous quote … “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” — Steve...
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Get Rid of the Muck – Five Tips for Contributing a Gem
Editors at TechCrunch and ReadWrite say they’ve seen more poorly written contributed articles cross their desks recently than ever before. The editors at GigaOm are so tired of promotional articles...
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Social Media Tips for the Holiday Season
It’s the holiday season, and everyone is winding down for the end of the year and getting ready for the December holidays to begin. It’s important to think ahead to figure out your social media...
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What the Red Cups Revival Can Teach Us About Timely Social Media
It’s that wondrous time of year again, when the temperature drops, snow starts to fall, and Christmas flavored everything hits the market. What can gingerbread lattes and peppermint mochas tell you...
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Marketing/Sales/PR Commandment: Know Thy Customer!
There is an unwritten commandment to marketing, PR and sales … “know thy customer!” Knowing who the customer is requires a holistic view based upon good research and solid facts to ensure that what you...
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Measuring the Value of PR Requires Looking at Outcome, Not Output
When my husband and I recently bought a new car, we began our search not by wandering from dealership to dealership, but by conducting several hours of research at home. We read dozens of reviews and...
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How to Become an Inbound Marketing Content Creation Machine!
Even if you’re not an HBO subscriber, you’re likely familiar with the network’s smash hit “Game of Thrones.” The latest season ended a couple weeks ago, and HBO is basking in the glow of nationwide...
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Keep the Cookie Cutters in the Kitchen
Unless I happen to be standing courtside at an NBA game, I’m pretty easy to spot in a crowd. I’m 6’6”, which is great when I’m playing basketball, but it can be a real problem when doing everyday...
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